Codes and Conventions
A corporation video is a video that is commissioned by a company or organisation that is normally used to promote a product, a group of people, a Facility, there are endless things you could make corporation videos for. These videos are often used on television to promote something or they could be played on a television around a college to get the word out about something it all really depends on the purpose of the video and the audience you are trying to reach. A corporate video is almost like an extended version of an advert you may see that will involve a lot more detail.
Depending on the reason the video is being made the video could be made in many different styles or genres but no matter what your video shows it will be no use to your client unless it shows the brand or client clearly , for example you could make a video for a new computer and people could love the video for it but if the brand is not clearly put out in that video people will not know what the computer is if they want to purchase it. That would be an example of a video not serving its purpose, another example could be a corporate video that is created wrongly for the age group it is directed at, is a child's toy commercial showing someone talking about the toy, a child does not want to watch a man talk about a new toy they want to see people playing with it and showing it off, although this is only a silly example it still has the same message weather the audience is five or fifty. When making a corporate video you must take lots of things into consideration for example if you are going to have a music bed playing throughout your video and if so what genre will the music be, if you are going to have a voice over and if so is it going to be a man or a woman. Its all of the little things that matter a lot in a corporate video.
This corporate video is a very Good example of a company showing off everything that they have to offer. It shows all the other companies they partner with, all of the places that they work in and lots more detail. They chose not to have a voice over in this but to rather have a music bed. They have done this because there is no need for a voice over as the words and information on the screen is short enough for you to read and not get bored.
The video launch for the iPad is an incredible video as it is launching and promoting a revolutionary piece of technology so they have so much to talk about and it also includes music beds which are very well suited to what the person is talking about for example the music changes to fit the atmosphere of the video. It also includes voice overs and cut aways. The cut aways allows you to listen to what the person has to say whilst watching what they are talking about where as on some it is just someone talking so you have to listen to them talk and them them show you what they were talking about or them not show you at all and you only get to hear about it. This video features many different people who have worked on and helped develop the software and the iPad. This is a Production Launch/ Marketing
I think this is aimed at many different types of audiences for example they show you people playing games and watching films on it which will appeal to younger children and then they show you how you can read the news on it which will appeal to the older generation of people, and they even tell you about all the technology they are using and explain that which will appeal a lot to all the people who are into technology and will be very intrigued and interested by the new technology that they have created. Overall I think this is a very well thought out corporate video as it has something for all audiences and shows you in detail what the product is capable of.
This is a Showreel made to promote an athlete. This is a video made up from all of the other videos he has made and all of the best bits have been rolled up into one to make an official showreel for that specific year.
This video has not much information about the athlete all it has is his name and a link to his facebook page. It is created using only video clips and a music bed which suits the sort of urban outdoor style that he is going for and also the music will suit the age group that he is aiming for which I am guessing is around fifteen to early twenties and also other people who are interested in the sport. I would say this is a fairly good showreel as it shows the best of his work and makes you want to see more which will make you visit his page and have a look round which is the main purpose in making the video in the first place.
This is an internal training video for Emirates airlines which is to show the training of the cabin crew and to show how well they are being trained and it shows you what the cabin crew who are being trained think of it so you get more than one perspective on what the video is about. The video contains music beds, cut aways and lots of other features. The music bed is well fitted to the atmosphere that the video is already giving you. The people who are talking are talking about how good the standards are and all the compliments they receive so they are trying to get you to want to go on one of their flights and find out for yourself. I think this video is aimed at people around thirty to fifty because they are probably the people who have small children in their families and will want to know how good the safety is on the flights before they book them and also it is aimed at anyone who is interested in becoming part of the cabin crew because it really shows them in a bright light and if you watch the video it makes them stand out above the rest.
This is an Internal Communications Corporate Video which shows off a company in very brief detail with very little words and no voice overs what so every. It it made up of entirely simple animations and short sentences it even only has a few different colours throughout the entire video. I would say this video is aimed at people around the age of twenty five to thirty five because it is talking about having ideas about careers and businesses and I would think that around twenty five to thirty five is the prime age that people may consider making their own business and making a career out of themself. Even the very simple music bed adds to the video hugely because it is the sort of music that would make me start to really think about something deeply which is what they want you to do.
This is an event coverage for the 2013 Leeds Festival which includes what bands are headlining what stages and also what other bands have been announced to play there. This is a very good video because it is short and sweet and it gives you all the information you would expect to recieve from a video like this. It includes music from the band which is headlining the festival all the way through because they are the main band that is playing this festival. This video has a very wide target audience because it is promoting a festival which has a very wide range of bands playing I would estimate from around fifteen years old to around fourty years old.
The different types of corporate videos are:
- Production Launch / Marketing
- Event Coverage *
- Show Reel
- Internal Communications
- Internal Training
- Promote Key Messages and Values
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